New Age of MedTech

The Lesser Known Predecessors to ‘Girls who Code’

By Acorai / March 6, 2023

Fruitful Gender Equality Bequeathed Us with Computer Fecundity The true tale of how female software brigades of programmers united with a battalion of male hardware engineers has seldom been told, but it is worth highlighting as we are approaching the International Women’s Day on the 8th of March 2023. At the dawn of computer science,…

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Navigating the New Age of MedTech Sales & Marketing Series: Healthcare Equity

By Acorai / October 9, 2022

Equity in healthcare & access to care In this second edition of our blog series, we will explore the problems of equality and equity in society and healthcare. We define and give an example of the differences between equality and equity and explore the impact of inequality in healthcare. We aim to outline some practical…

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Navigating the New Age of MedTech Sales & Marketing series: Buying Behaviours

By Acorai / July 17, 2022

Changing market landscape and procurement behaviours In the first part of our blog series, we will explore how consumers’ purchasing behaviours have changed over the last decade, the current state of medical science sales dynamics and what changes that can come into place to evolve the lagging commercial climate within the life science and MedTech…

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